Issue #64

Hello Reader,

In the ever-evolving world of real estate, we find ourselves on a timeless journey, chasing dreams and creating stories within the walls of homes.

At the heart of this adventure is a special place, a place where the art of marketing becomes a symphony of emotions, where each listing is a canvas and each sale a triumph.

For you, dear solo agents and small teams, we've crafted a tapestry of marketing magic that resonates deep within the hearts of your clients. It's not just about selling properties; it's about nurturing dreams and forging lasting connections.

May these carefully crafted marketing tips and ideas serve as valuable tools and a source of inspiration, igniting powerful emotions, nurturing dreams, and forging a profound connection with your ideal audience.

Agent Marketing Moves

Marketing Tip of the Week

Issue 64

Animated Listing Videos

Fellow agents, mindless scrolling is real, and our potential buyers are doing more and more of it. If your listing photos don’t move (literally or emotionally), they might get passed right by. That’s why Animated Listing Videos are such a smart way to maximize the return on investment from your cinematography assets. Turning ordinary still shots into short, eye-catching videos brings energy and emotion to your marketing.

Imagine a gentle zoom across a staged living room, a smooth pan across a sparkling kitchen, running water from a shower or sink, or perhaps an actual fire burning in the fire pit. Suddenly, the home feels more alive, more inviting. And on social media, where movement catches the eye, these quick animations are more likely to stop the mindless scrolling and start real interest.

Best part? You don’t need fancy equipment or hours of editing. With simple tools, you can animate your listings in minutes and share them across marketing channels like Instagram, Facebook, emails, and even listing presentations.

Bring Your Listings to Life and Stop the Scroll.

The payoff? More attention, more engagement, and more chances to connect with buyers. So, next time you upload listing photos, don’t stop at stills, bring them to life with motion and give your listings the edge they deserve.

Thought of the Week

Success Leaves a Trail

Why Your Journey Matters More Than You Think

Paving the Way, One Step at a Time

Ever feel like you’re just trying to keep your head above water in this real estate game? Trust me, we’ve all been there, fumbling through the MLS at midnight, re-recording that property tour video for the fourth time because a neighbor decided that was the perfect time to mow their lawn. But here’s the thing: every time you push through, you’re not just surviving, you’re building a path.

And the coolest part? Someone’s going to walk that path after you.

You're the Blueprint for Someone Else's Breakthrough

That brand-new agent watching your Instagram Stories? They’re learning. The client who saw you handle a last-minute inspection disaster like a pro? They’re inspired. Your consistency, your wins, and even your stumbles are leaving a trail of real-life lessons for others to follow.

Share the Journey And Not Just the Destination

We all love a good “Just Sold” post, but what if we also shared the how? The phone calls that didn’t get returned. The open house with zero foot traffic. The moment you finally hired help because you realized burnout wasn’t a badge of honor.

The truth is, vulnerability makes your success feel reachable. So go ahead and show your messy middle. It might be exactly what someone else needs to see to keep going.

A Legacy Built in Lockboxes and Lessons

Think about the agents who helped you when you were getting started. Maybe it was a mentor, or maybe it was a stranger’s blog post that popped up right when you were about to throw in the towel. Your story is that powerful, too. Every listing appointment, every client saved from a bad decision, every bit of hard-earned wisdom—it’s all part of a legacy that doesn’t just say “I made it.”

Now It’s Your Turn

What’s one lesson you’ve learned that could help someone else? Drop it in the comments below. I’d love to hear your story, and so would someone who’s just a few steps behind you on the trail. 👣

Quote of the Week

“ I want my home to be a place of sustenance, a place of invitation, a place of welcome. — Mary DeMuth

SaaS of the Week

Fellow Dream Weavers,

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Check out this week's article:

Book Club

Unreasonable Hospitality The Remarkable Power of Giving People More Than They Expect by Will Guidara Hey everyone! I picked up Unreasonable Hospitality after a recommendation from my esteemed colleague, Angel Piontek. Right away, I knew this book was going to challenge the way I think about service and not just in business, but in life. Will Guidara’s experiences in the hospitality industry show how going above and beyond isn’t just a strategy, it’s a mindset. As someone who values creating exceptional client experiences, I found so many insights that apply to real estate, leadership, and personal relationships. Let’s break it down! The Power of Unreasonable Hospitality Will Guidara, former co-owner of Eleven Madison Park (one of the best restaurants in the world), starts by sharing how his journey in hospitality led him to one powerful realization: the secret to unforgettable experiences isn’t just great products or services, it’s the human touch. Key Points: Good Isn’t Enough, Make It Extraordinary: Businesses that thrive don’t just meet expectations; they exceed them in ways customers don’t even expect. Hospitality Is About People: No matter the industry, success is about making people feel valued and seen. The Unreasonable Factor: Going the extra mile (or ten) is what turns a good business into a legendary one. My attention was "grabbed" instantly. It made me think about how small, intentional actions can completely transform a client’s experience. Whether in real estate, marketing, or personal interactions, there’s so much power in thoughtful gestures that make people feel special. Please share your thoughts on whether you've already read it or are reading it now. I would love to hear what you think! And, if you're looking for more inspiring reads, don't forget to check out my book 📚 club.

Yours truly,

Michael B. Founder of Titus Media Solutions Author of Agent Marketing Moves

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