Issue #71

Hello Reader,

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Agent Marketing Moves

Marketing Tip of the Week

Issue 71

This or That Polls

A fun way to spark engagement and learn what buyers love

Interactive "This or That" polls are like handing your audience a remote and letting them choose the channel, except the channel is your real estate brand. These quick Instagram Stories give buyers and sellers an easy, no-pressure way to tell you what they like. Plus, they're fun. Agents get better insights, followers feel involved, and everybody wins.

I've learned that people love giving opinions, especially when it involves kitchens, bathrooms, and whether carpet should ever make a comeback. And when you use simple polls, "Fireplace or No Fireplace?" "Open Shelving or Cabinets?" You're quietly gathering market data while keeping your brand top-of-mind. That's SEO and AEO gold for agents who want to stay relevant and visible without trying too hard.

The beauty of these polls is how fast they move. Viewers tap once, you get feedback instantly, and suddenly your Stories start getting more reach because Instagram sees people sticking around. Buyers feel heard, sellers love seeing what's trending, and you build trust without giving a long lecture on market shifts. It's basically relationship-building at thumb-speed.

And the best part? You're also training your audience to expect content from you that's interactive, helpful, and easy to enjoy. That's how agents grow their digital presence today, one small tap at a time. Remember, a dream without a plan is just a wish… and this tiny plan packs a big punch.

Try This Today

Create a three-slide Instagram Story.

• Slide 1: "This or That?" with a photo of two kitchen styles.
• Slide 2: another quick comparison.
• Slide 3: ask, "Want more polls like this?"

Watch how many people start engaging, and let me know what your audience picked!

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Thought of the Week

Let Go of Perfect

Perfection is a myth. Aim for real, consistent, and meaningful.

Here's a little truth bomb we all learn the hard way: Perfection is the sneakiest productivity killer in real estate. It whispers, "Wait until it's flawless," and suddenly your marketing plan is sitting in draft mode for three months while another agent posts a blurry photo with confidence and still gets the lead.

Let's be real. Perfect doesn't pay the bills. Consistency does. Heart does. Showing up with messy hair, imperfect lighting, and all will move your business forward way faster than overthinking ever will.

Stop waiting for the "Perfect" moment. If you've ever delayed a post because the caption wasn't clever enough or the video didn't look HGTV-polished… congratulations, you're human. We all do it. But the truth? Your audience connects with real, not staged. Share the story, the tip, the win, or even the flop. It's all part of the journey, and people love a good journey.

Think of your marketing like an open house. You tidy up, sure, but you don't remodel the kitchen every time guests walk in.

Consistency beats precision every time. When you show up regularly, your people show up too. They learn your voice, your style, your humor… even your "Oops, wrong camera" moments. Consistency builds trust faster than a perfect grammar score ever will.

And here's the kicker, it also builds momentum. One imperfect video becomes ten. Ten becomes fifty. Before you know it, you've built a brand simply by being present.

Progress is greater than polished. Every post doesn't need to be a masterpiece. It just needs to be meaningful. Share value. Share your point of view. Share what buyers and sellers are actually asking you today.

You're not auditioning for an Oscar; you're building a relationship.

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What Are Your Thoughts?

Do you struggle with perfectionism in your marketing? What's something you've been sitting on that deserves to see the light of day? I'd love to hear how you're letting go of perfect and leaning into real.

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Quote of the Week

“ Happily ever after is not a fairy tale. It's a choice. — Fawn Weaver

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SaaS of the Week

Fellow Dream Weavers,

At Titus Media Solutions, we're thrilled to be your go-to source for top-notch tech solutions. We want to let you in on a little secret – our affiliation!

Here's the deal: We're proud affiliates for some of the fantastic resources and gadgets you find here. We earn a commission when you click our links and make a purchase. The best part? It won't cost you more; you might even get a discount.

We're not in this for the commissions. We recommend products based on actual experience and knowledge. Our goal is to simplify your tech life.

But remember, your journey is yours to steer. Only buy when it aligns with your goals. Do your research – you're in charge!

Before we go, a huge thank you! Your support keeps us sharing the latest in tech and marketing. You're awesome!

Check out this week's article:

Enhance the Creative Allure of Your Listing Content

Book Club

Passion Inspires Greatness A Journey With Purpose by Marala Scott Leading with Passion and Purpose Once you've found your passion and built resilience, the next step is leading in a way that inspires others. She emphasizes the importance of using your gifts to serve, mentor, and uplift others. Leadership is Service: True leaders don't just succeed, they help others do the same. Impact Over Income: Your legacy isn't defined by how much money you make but by how many lives you touch. Authenticity is Magnetic: When you lead with integrity and passion, people naturally gravitate toward you. I love this concept because leadership isn't about a title; it's about influence and impact. This reminded me to always ask myself: Am I using my skills and experiences to help others grow? My Final Thoughts Why Passion Inspires Greatness is a Must-Read. This book isn't just a motivational read; it's a roadmap for living with intention, courage, and purpose.Marala Scott's wisdom is both inspiring and practical, offering readers the tools to turn their passion into action. For me, this book reinforced the idea that living a life of passion requires daily commitment. It's about waking up each day with the determination to push forward, learn from failures, and create something meaningful. If you're feeling stuck, uncertain, or just need a reminder of why you started in the first place, this book is for you. What's one thing you're passionate about that you know you need to pursue with more purpose? Please share your thoughts on whether you've already read it or are reading it now. I would love to hear what you think! And, if you're looking for more inspiring reads, don't forget to check out my book 📚 club.

Yours truly,

Michael B. Founder of Titus Media Solutions Author of Agent Marketing Moves

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