Agent Marketing Moves
Issue #76

Hello Reader,

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Marketing Tip of the Week

Issue 76

Open House Snack Reviews - Because Cookies Close Deals

Turn your open house snacks into scroll-stopping content (yes, really).

Let’s be honest. People may come for the house, but they stay for the snacks. We’ve all seen it. A buyer grabs a flyer, makes a polite lap around the kitchen… and then circles back for “just one more” brownie. That moment right there? That’s marketing gold.

Instead of treating open house snacks as an afterthought, start using them as content. Specifically, snack reviews. This is one of those low-effort, high-visibility ideas that works because it feels human, fun, and relatable. And best of all, it doesn’t scream “I’m selling you something.”

Here’s how it plays out. You take a quick photo or short video of the snacks you’re serving. Nothing fancy. Your phone is fine. Then you “review” them like a food critic who also happens to sell houses. Rate the cookies. Judge the lemonade. Give bonus points for presentation. Keep it light. Keep it honest. If the store-bought brownies are a solid 7 out of 10, say it. People trust real opinions more than polished perfection.

This works especially well on Instagram Stories, Facebook Reels, or even a casual post in your local community group. It shows personality. It shows effort. And it subtly signals that you care about the experience, not just the transaction. For real estate agents looking for easy ways to build trust with clients, this checks a lot of boxes.

There’s also a sneaky local angle here. Feature snacks from local bakeries or coffee shops when you can. Tag them. Thank them. Now you’re supporting local businesses and expanding your reach. That’s a win-win that algorithms tend to smile on.

The biggest reason this works? It lowers the pressure. Buyers don’t feel marketed to. Sellers see you as creative and thoughtful. And your audience starts to associate your brand with warmth, approachability, and attention to detail. In a world of templated posts and generic market stats, this stands out.

Remember, a dream without a plan is just a wish, but a plan with cookies? That’s strategy.

Try This Today

At your next open house, snap a quick photo or 10-second video of your snacks and post a simple review with a 1–10 rating. Ask your audience what snack you should serve next time and see who responds.

If you try this, I want to hear about it. What snacks were a hit? What totally flopped? Shoot me a message or reply, and let’s compare notes.

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Thought of the Week

Let Passion Be Loud

Because enthusiasm, you actually mean, is impossible to fake and impossible to ignore.

You've probably heard the advice to "be professional" so many times that it's basically background noise. And sure, professional matters. But here's the thing: professionalism without passion feels flat. Forgettable. Like decaf coffee pretending to be the real thing.

Your enthusiasm is magnetic. When you genuinely love what you do, people feel it before you ever explain it. They hear it in your voice. They see it in how you talk about a client win, a tough negotiation, or even a showing that didn't pan out the way you hoped. Passion doesn't need a spotlight; it creates one.

Passion Builds Trust Faster Than Perfection

Clients aren't looking for a flawless robot with a lockbox key. They want someone who cares. Someone who gets fired up about protecting their interests, solving problems, and helping them make smart decisions. Passion shows commitment. It says, "I'm in this with you," without needing a single sales line.

Energy Is Contagious (So Is Apathy)

Ever notice how the tone of a conversation shifts when someone actually believes in what they're saying? The opposite is true, too. If you sound bored, rushed, or detached, people feel that immediately. Passion doesn't mean hype; it means presence. It means showing up like this work matters… because it does.

Let It Show, Even on the Hard Days

Not every day in real estate is exciting. Some days are paperwork, delays, and "just checking in" emails. Passion doesn't disappear on those days; it steadies you. It reminds clients that even when things get messy, you're still invested, still calm, still on their side.

Quiet Passion Still Counts

Being loud doesn't mean being flashy. Some agents lead with big energy. Others lead with quiet confidence. Both work when they're real. Let your passion show in the way that fits you, not the version you think you're supposed to be.

What Are Your Thoughts?

How do you show your passion in your business, and where do you think turning up the volume could help you shine even brighter, especially when things get challenging?

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Quote of the Week

“ The future depends on what you do today." — Mahatma Gandhi

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SaaS of the Week

Fellow Dream Weavers,

At Titus Media Solutions, we're thrilled to be your go-to source for top-notch tech solutions. We want to let you in on a little secret – our affiliation!

Here's the deal: We're proud affiliates for some of the fantastic resources and gadgets you find here. We earn a commission when you click our links and make a purchase. The best part? It won't cost you more; you might even get a discount.

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But remember, your journey is yours to steer. Only buy when it aligns with your goals. Do your research – you're in charge!

Before we go, a huge thank you! Your support keeps us sharing the latest in tech and marketing. You're awesome!

Check out this week's article:

The Secret Weapon for Real Estate Success

Book Club

The 7 Habits of Highly Effective People Powerful Lessons in Personal Changes by Stephen R. Covey Hey everyone! As I bring in the New Year, I've made a conscious decision to focus on my effectiveness, not just how busy I stay. That naturally led me back to a book I've reread every few years: The 7 Habits of Highly Effective People. The first time I encountered it, I was a Fire Controlman Second Class Petty Officer, sitting in a leadership class while on active duty in the U.S. Navy. Back then, the lessons shaped how I led and worked with others. Revisiting it now, the principles feel just as relevant, only now they apply to business, relationships, and life beyond the uniform. Let me walk you through the key sections and what stood out to me this time around. Effectiveness Begins with a Paradigm Shift Stephen Covey opens the book by making one thing clear: real effectiveness doesn't come from quick fixes or personality tricks. It comes from character, principles, and a willingness to change how we see the world. Key Points: Character Over Techniques: Long-term success is built on integrity, discipline, and values — not shortcuts. Paradigms Shape Behavior: How we see situations determines how we respond to them. The Maturity Continuum: Growth moves from dependence → independence → interdependence. My Reaction: Rereading this section reminded me why this book resonates. Early in my Navy career, it helped me grasp teamwork and accountability. Today, it reminds me that effectiveness begins internally, with my mindset before my actions. It set the tone and made me eager to explore further. Being proactive, clear on the goal, and disciplined with time isn't flashy, but it's essential. This section reinforced that effectiveness isn't about doing more; it's about doing what truly matters, intentionally. Please share whether you've already read it or are reading it now. I would love to hear what you think! And, if you're looking for more inspiring reads, don't forget to check out my book 📚 club.

Yours truly,

Michael B. Founder of Titus Media Solutions Author of Agent Marketing Moves

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